Google certification

[TheZenAgency]

Hi

Just wondering what everyones thoughts on Google certification? I was wondering if anyone had any experience doing the analytics and adwords tests? Do you feel they give you a benefit or advantage to others in your field? And also what is the cost of the exams?

Thanks in advance

[Alick300]

Hi,

I do have experience & cleared both the test . It is free now. Please visit below URL to know more on this.

https://www.en.adwords-community.com/t5/User-Articles/Become-Google-AdWords-Certified-Through-Google-Partners/ba-p/402501

Who will give benefit or advantages?

Thanks

[DirkC]

As with all kinds of certifications - it can help convince others (your boss, potential clients,...) of your skills. Doing the tests for the certification also forces you to check if your knowledge is still up-to-date. Apart from that, it's just a piece of paper.

Dirk

[KevinBudzynski]

Dirk hit the nail on the head with his answer. I took both of them (and passed). The studying helped w/the resources (analytic's academy) and I actually learned things I didn't pick up already.

[SanjidaKazi]

This post is deleted!

[EGOL]

They are rubbish because the passing score is so low.

[Hutch42]

This is exactly right, I have them but the only value outside of what I learned to pass them is if you are trying to be a Google partner (http://www.google.com/analytics/partners/apply).

[masonrj]

I have mixed feelings about them.  While it looks good to be certified by Google, the test are really not that hard and more about their Adwords program ins and outs.   Helps if you go in with a complete knowledge of PPC strategy first.

Just my thoughts.

Richard

[EGOL]

I agree.

Google should make the tests very difficult and require a very high score for a person to say that they are "certified by google".

The test is easy and only 75% is needed to be "certified".

Do you want a person who does not know 25% of the facts running your $20,000 per month campaigns.   That means that they are blowing $5000 per month.

Google needs a kick in the pants.