Can you use FB for Keyword Research?

[KempRugeLawGroup]

Are there any tools out there or any other means that use FB newsfeeds or any FB data to help discover keywords?

Thanks,

Ruben

[RyanPurkey]

Not exactly like some of the other tools out there, but you can kind of get to this by using things like:

1. [keyword] + site:facebook.com  search at Google.  For example: https://encrypted.google.com/search?hl=en&q="hot+dogs"+site:facebook.com, record the number of results (698,000) and then compare against another search.
2. Use Facebook's Audience Insights and advertising tools to get audience amount estimates. This is demographic data but similar to trying to find volumes on keywords, it gives you a rough idea of how much search potential certain groups can provide.
3. Google Advanced search: https://encrypted.google.com/advanced_search  Again, using the Facebook.com quaifier, you'll find a lot of other search options there that can help you refine your search and get at least some idea on numbers.

That's a start so you're not making complete guesses at least. Cheers!

[EricaMcGillivray]

You can use Facebook graph search to show if there's any interest in your keywords. There aren't many great how-to articles, especially since FB recently changed a bunch of things. However, I ran across this tumblr of actual FB graph searches, which while clearly meant to be tongue-in-cheek / funny, it shows a lot of different types of combinations of searches you can use.