Understanding Google Places Map

[Gavo]

A photography company I am helping to SEO is listed on google maps:

https://www.google.com/search?q=izo+photography&ie=utf-8&oe=utf-8

But it doesn’t appear on the generic wedding photography search....

https://www.google.com/maps/search/wedding+photography/@-31.7867741,115.7027624,12z

Can someone explain to me how Google works in this regard? What does it take to feature on the map when one is broadly looking at the locality of Perth.

Thanks in advance for your help!

[MoosaHemani]

I believe Wedding Photography is a competitive keyword and ranking on local for this kind of keyword we need to think and act beyond basics.

Miriam Ellis did a great post on Moz that illustrates guide on local SEO rankings: http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

Please take a look and go from there accordingly.

Hope this helps!