Google Business Details on the SERP

[PeaSoupDigital]

Good morning,

We've recently launched Pea Soup Digital, a new UK-based digital agency. However, when you search 'pea soup digital' in Google, the business info doesn't appear on the right-hand-side of the SERP. But when you search 'peasoup digital' it appears? Our Google+ and business account have the name registered as separate words - Pea Soup Digital - so why is Google doing this?

It's not the end of the world, but slightly annoying. Is there anything we can do?

There's also an issue of our privacy policy page ranking above the home page. I know it's early days (1 week), so Google might be sorting itself out, but I guess we could add this page to the robots.txt file?

Cheers,

Lewis

[GPainter]

Hi Lewis,

You need to give it a little bit of time, you need to teach Google that your brand is "pea soup digital" the more you go out and tell the world this the more Google will learn that is your name.

How do you do this I hear you shout at your monitor? Well you can do this via backlinks, social (Who doesn't love talking about pea soup!) and anything else you can think of that just gets your name out there.

Take a look at some of these to give you a head start -

http://moz.com/blog/using-modern-seo-to-build-brand-authority

http://moz.com/blog/4-ways-to-build-trust-and-humanize-your-brand

http://moz.com/blog/social-norms-build-a-strong-brand

And much more!

The reason Your privacy policy is ranking higher is firstly you're new and subject to change so don't worry it will change, it could be it has some more content and Google thinks that is what the user is looking for when searching for the term. Work on your brand and it will turn around (or look into a bit more content explain why your the best pea soup in town on your homepage)

tl:dr - Give it some time so Google can understand your brand terms, while you are waiting create some back links (My pro tip is do this why listening to /journey "don't stop believing" )  get people talking about you.

Hope that helps and all the best.

P.S you've got the rel=publisher which is a great start!

[Alick300]

Hi Lewis,

I think you need to give it a little more time. I recently launched a new site and the business info only appeared on the right hand side of the SERP's while searching for "www.domain.com" rather than the business name. A month later a search for the business name is pulling down Google+ info correctly.

You can speed the process up by obtaining high quality backlinks - ideally with Pea Soup Digital as the anchor text and/ or by sharing great content on your site.

I couldn't replicate the privacy policy issue, so it may well have sorted itself out. To be safe you could block it using robots.txt.

Nice site btw

[PeaSoupDigital]

Thanks for your swift replies, Alick and Chris. Much appreciated!