ALL CAPS in title

[SteveMauldin]

What's the latest from Google (and others) when using all caps in part of a page title, for example, "Custom-engineered Valves | MOGAS". This is how we've presented titles the past 7 years, but since we're updating the site and touching everything we'd prefer to keep consistent branding... the owner's name is Mogas, but we brand the company as MOGAS. Thoughts?

[JVRudnick]

No worries, as G ignores the case sensitive issue....my own firm is KKT INTERACTIVE Inc. and it's been fine in G for like 20 years....

Can't speak on Yahoo/BING tho....anyone else know?

[Bryan_Loconto]

I agree with JVRudnick

IMO it just appears spammy to the users if anything. Its just annoying to me personally and nobody likes BEING YELLED AT but like JVR said, Google ignores it so I wouldn't worry about it effecting your rankings or anything. More just a User experience ordeal.

[GPainter]

Agree, it doesn't matter.

My only point is it is worth keeping a nice case sensitive meta if possible through the whole site NO ONE LIKES TO READ ALL IN CAPS! However that's not relevant to your question.

More info -

http://moz.com/community/q/does-capitalization-matter-for-seo

http://moz.com/community/q/capitals-in-title-tags-and-meta-descriptions-and-their-effect-on-seo

Hope it helps & good luck with your site update.

[Sheena_Schleicher]

Another thing to consider is how having your brand in all caps takes up more of the allotted pixel space for the title, even if it's just a little bit more. I'm seeing a lot of titles (in Google SERPs) have their brand name moved to the front, regardless of the actual title tag, so  think about how "MOGAS: Title Tag" vs. "Mogas: Title Tag" might push important terms out. You might even consider having your titles start with the brand name since Google's adjustments seem to indicate a preference.

I hope this helps!