Google Search Results Flip-Flop

[PKI_Niles]

For a site we manage, Google can’t seem to decide which of two pages to present for a search for “skid steer attachments.” Almost weekly, it flip-flops from the home page to an interior page (which is a shopping cart category page that we have not actually optimized for the phrase.) The site is berlon.com.

Have any of you had a similar experience and, if so, how did you address it?

I’ve attached a Moz screen shot that shows the changes.

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[RobertJakobson]

Hi, had a similar problem just last week and solved it by strengthening the interior page ranking factors. Here's how:

• my page was domain.com/services/page, changed that to domain.com/keyword/page on both the URL and breadcrumbs (that becoming brand -> keyword -> page).
• better internal linking, added a couple of internal links with or in context near the keyword throughout the website's news section and corporate pages linking to the interior page.

Hope this helps you