How to target multiple locations?
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A client of mine had us create a "Serviced Areas" page in their site, that lists all of the areas, cities, counties, etc. that they provide their service to. Each then links to a page about that area, with good, localized content. Another option would be to have dynamic content based on the visitor's location. Another yet, to target long-tail local keywords that use these places. I'd say any of these would help, though the more helpful they'd be, the more time and money they'd cost to do.
(As an aside, please don't spam the Q&A section with the same question. I've been using Moz for months, and find that most questions get responses within 1-2 days.)
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Hi Jason!
The marketing practice you'll want to bone up on involves the creation of city/local landing pages. I think you'll find this Moz Blog post to be right on the money:
http://moz.com/blog/local-landing-pages-guide
Hope this helps!