Does Title Tag location in a page's source code matter?
-
Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top?
Yes, location does matter.
Let's consider this extreme scenario: A competitor and you are competing for the same term and have the following...
- The term being targeted is exactly the same
- Both you and your competitors' domain have the same authority
- You both have the same inbound links and internal link structure
- Both properties' content is optimized
Basically, you and your competitor have the same internal/external optimizations - so all other factors are equal aside from the <title>location.</p> <p>Pages are rendered from top to bottom. Crawlers read pages from top to bottom. Your competitors' <title> tag is higher on the page than yours. When Google crawls the site, they understand this (the location of the title tag in relation to the page). How will they decide between your page and your competitors' page? Your competitor puts the title tag up higher on the page than you do, it must be more important.</p> <p>Now, this is a very extreme scenario that is super difficult to replicate (you'd need to control both sites to do it properly). But, using this extreme can show why location of the <title> tag is important. It may be a very slight difference, but sometimes that is all that is needed.</p></title>
-
I'm not sure that I agree with this. If this were about the
or any element that is actually visibile on the page then I'd be inclined to agree but there is really no reason that you should need to put the <title>tag higher up as long as it is within the <head> section. It really shouldn't affect anything in my opinion.</p></title>
-
Yeah, maybe not. But, 'above the fold' is understood to be better real estate on a web page - why not higher up on a document too?
-
I honestly don't think that the <title>tag location is your issue.</p> <p>One issue that I'm seeing is that your page load time is pretty abysmal. According to tools.pingdom.com your page load time is around 8 seconds. This probably has to do with the massive amount of code that your site is using. That is at least one thing you may look into improving.</p></title>
-
I mean I'm not saying that it's not possible, but above the fold is relevant to the user because it's actually something they see. The section is completely invisible to a user, hence shouldn't be relevant.
-
The page that you are having trouble with is not showing up as rendering a title in more than one tool
** title tag search**
Screaming Frog
** crawl review**
** internal URLs**
** feedthebot.com**
** I went deeper**
** your server is either slow or the coding is killing it is most likely the coding.**
Google pagespeed score
68 out of 100
This webpage is on the slow side of average. See below the reasons why your page is slow.Load time
Page begins to be seen in: 1582 milliseconds
I have pasted it a lot of graphics below in order to show you that the URL
http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx
is not showing a title tag to search engines nor is it something four tools have been able to find the title tag regarding that link.
More disturbing is amount of URLs without title tags in the more in-depth crawls.
My strongest suggestion is that you contact a developer.
I can recommend the authoritydev.com
they are very good.
Sincerely,
Thomas
EX4Lb9W.png BwzRStn.png 3g0HEF5.png eDVEJhJ.png voNKl6Q.png YuCMcOc.png panniPZ.png
-
It's true that it wouldn't matter to the user, such as 'above the fold' real estate. But, to the bots do pay attention to the parts invisible to the user and should be optimized too.
-
Beautiful Thomas! Thank you so much for taking the time to analyze the site. I may have to look into recommendation of authoritydev.com
-
Thomas,
I looked at the page source and found the the title tag; it sits at the very end of the head section; not sure if that makes a difference or not. Do you know if there are any instances where we can see the title tag in the page source but some how it is not seen by search engines?
Nick
-
Hi Nick,
I noticed that as well it is definitely in the header, but it is currently not been found by tools that mimic google bot.
I am running a DeepCrawl.co.uk scan of the site as we speak I will post it when it is finished.
-
0113.2k
-
051.3k
-
09215
-
03192
-
02247
-
03790
-
051.4k
-
051.0k