Best Use of a 2nd Better Domain Name?

[DenisL]

This post is deleted!

[LesleyPaone]

If it were me and my client, unless it was a huge monetary purchase, I would just redirect it to the current domain. The reason being is that you can 301 redirect everything and the link juice is suppose to stay very close to the same; but why would you? Sure it might be easier for people type in the browser. But people already know the name more than likely. What I would do is redirect the new domain to the current domain. Then I would use the new domain in print advertising. That way you can really monitor how many people are coming from the print advertising (if the company even uses it).

But from everything I have learned when you change domains and 301 everything the traffic tanks for about a month or two. If this is ok, then it might be viable to switch.