Do banners pass link juice

[roberthseo]

Hello there,

If we place an animated gif banner on a website will this pass link juice in the same way as if we just had a link?

Obviously the website would need to be "Follow"

Thanks

Robert

[Andy-Halliday]

I believe they do, check out this old article in section 3 they talk about banners and how they can be great from an SEO point of view: http://moz.com/ugc/becoming-a-double-threat-integrating-your-seo-and-affiliate-marketing-campaigns

There isn't really a lot out there about banners and passing links, but I know normal banners pass link juice so can't see why GIFs would not be any different.

Hope this is useful.

[WorldEscape]

I agree with Andy. i do not see why they would not as long as the link is a "follow" .

[KeriMorgret]

Keep in mind that if it is a link that is paid for in some manner, the search engines want to see a nofollow on that link.