Discrepancies between Mozbar data and OSE?

[RCDesign74]

Hey everyone,

I've been doing some research into keyword competition, and i've come across a few instances where the data that Mozbar provides differs pretty greatly from what open site explorer is telling me.

An example:

For this site: http://www.bcwsupplies.com

When I have it returned in the serps, Mozbar is telling me there are 21,306 links & 218 linking root domains.

But, when I check the backlink profile via OSE, it's only showing 3,020 links & 88 root domains.

Can anyone shed some insight into this?

Thanks!

[KeriMorgret]

The most common cause for this is that OSE and MozBar are looking at different versions of the site -- one with www, one without. Could this be the case for you?

[RCDesign74]

Thanks for the response Keri,

Unfortunately that's not the case here, the non-www version is actually only showing 35 total links.

[KeriMorgret]

I'm not in a position at the moment to take a deep look at this, but our help desk will be taking a look at getting back to you. Thanks for your patience!

[Abe_Schmidt]

Thanks for reaching out to us! I will attempt to clarify the differences between the two. OSE shows that specific page's link metrics at the top where you are seeing those numbers under "Page Link Metrics" (in this case, the home page for that domain). Mozbar shows the metrics for that entire domain, which is not something we display in the information at that top area of OSE.

To get information on the links Mozbar is finding, you can export the CSV from OSE and make sure to include 'All links from the entire root domain" from the drop down options before exporting that report. This will show you 25 links per domain, giving you much more information then you are seeing in the top display metrics of OSE. I hope this helps!

[RCDesign74]

Thanks for getting back on that Abe.

So OSE only ever displays the metrics for that page?

IE. If I enter the root domain: http://test.com, OSE is only going to give me the link metrics for the home page itself, and not the domain?

Thanks again for the clarification!