Should I include www in url, or doesn't it matter?

[McTaggart]

Hello Mozzers, I was just wondering whether Google prefers www or non www URLs? Or doesn't it matter? Thanks in advance!

[Andy.Drinkwater]

It really doesn't matter, but it is considered more commonplace to have the www at the front. No SEO benefits either way though.

-Andy

[KeriMorgret]

However, you DO want to be consistent and have either all www or no www, and have one redirect to the other, so you don't have both versions (www and non-www) indexed.

[benjaminmarcinc]

Did you set up a canonical redirect? or did you prefer a www or non www version of your website. If you redirected to a www or non www then definitely use the one you picked with everything.

[McTaggart]

Thanks for input everyone - much appreciated