Content of the Product Page

[Andy-Halliday]

In terms of being seen as duplicate, yes but this content is essential - you can't get away from the fact the dimension / spec is the details and you can't change them, but what you can do is add more unique content to the page.

There seems to be a lot of manufacturers content on the page and I would assume that a lot of your competitors are using the same info - so this is where the duplicate worry would come in for me.

While this is quick and easy to use, its worth spend the time to add more unique content, and higher up the page the better.

You have Reviews section, have you been contacting previous purchases and encouraging them to leave a review - this will help to create unique content. If your using a shopping platform to create your store like shopify etc there are a lot of plugins to do this for you automatically so once set up you don't need to worry about it.

On a side note, it actually took me a while to find the buy button - it wasn't where I would of expected it to be, next to the price.

[Andy.Drinkwater]

Hi Arta,

Andy has given you some good tips there.

I found the page a bit all over the place with nothing where I would imagine it should be, but in terms of what the search engines can see, have a look at this tool. It will help you understand what Google can see on the page.

-Andy

[DeanAndrews]

Hi,

I picked up a tool seo-browser.com from this post http://moz.com/community/q/what-recommendations-do-you-have-for-the-seo-of-this-site#reply_237515 by David Kley

It's a bit like a Fetch as Google https://support.google.com/webmasters/answer/158587?hl=en

http://seo-browser.com/index.php?address=http%3A%2F%2Fwww.fireplaceproducts.co.uk%2Fstoves%2Faarrow-stoves%2Faarrow-ecoburn-defra-wood-burning-stove%2F&button0.x=75&button0.y=12

[fireproductsuk]

Thank you for quick response !

so my question was how you know if your content is visible and accessible by Google , is there a straight answer for that ?

buy now button is next to price , but when product has price match option and accessories that users can add buy now button is underneath all those choices , do you think when users have a choice of buying this product cheaper or add accessories before go to checkout buy now button should still be next to price?

you are right about reviews we tried but cant get so many of them !

[fireproductsuk]

Thank Andy :

where would you imagine things should be ? would you give me couple of examples?

also would yo tell me what do you think about this website :

http://www.stovesareus.co.uk/all-stoves/multi-fuel-stoves/aarrow-acorn-4-view.html

ps. link to tool doesn't work

Arta

[maxweb]

I like to use screaming frog or xenu. They basically crawl the links on your site and give you a report on the results. To put it simply, if pages do not show up in the results then Google probably wont either. Be careful though, the free version of screaming frog only crawls up to 500 pages.

You can also look at individual pages by typing "cache:[url]" into the address bar in chrome. This displays Google's latest index of the page. If it shows a 404 error then it has not indexed it - although this will often be the case with new products as Google just hasn't indexed it yet.

[David-Kley]

"how can you tell if the content on the product pages are accessible by google?"

Simple. Use seo-browser to see what is "crawlable" by a search engine bot. I have done this for the link you provided. Here is the result:

http://seo-browser.com/index.php?address=http%3A%2F%2Fwww.fireplaceproducts.co.uk%2Fstoves%2Faarrow-stoves%2Faarrow-ecoburn-defra-wood-burning-stove%2F&button0.x=68&button0.y=10&button0=Simple

If you see it shown there, then Google can read it.

Secondly, make sure the product pages or folders are not blocked with any robots.txt rules, and that the page is set to "index/follow", which it currently does not look like they are, based off of viewing the page source.

Sumbit a sitemap to GWT with all the site URL's you want indexed.

As a sidenote, I found this on the page:

<title>Aarrow ecoburn stoves, aarrow stoves uk, ecoburn 5 7 9 11 stove</title>

Since the page is about "wood burning stove(s)" you will probably want to mention that in the descriptions and keywords. If you do get that page showing up in search results, that description could be a bit prettier. I doubt people will click on something that either looks spammy, or is something they cannot understand. Something like: "Fireplace Products UK offers a wide selection of Aarrow Ecoburn wood buring stoves for your home. Primary UK distributor of Aarrow stoves and ovens."

Page title should reflect the same. Right now, they all display the same info.

Hope this helps!

[fireproductsuk]

Thank you for SEO-brower , i started using it .will get them to index/follow .

already got the sitemap in GWT.

Thanks for description and keywords advice , such a confusing subject ! its not easy to find something to describe you , be comprehensible for users and use them to get indexed and ranked as high as possible !

Thanks

[fireproductsuk]

Just one quick question !

why it says , canada in seo borwser when my server is in uk? does it matter ? can i change it ?

[fireproductsuk]

Dear Andy

would you explain more about  " with nothing where I would imagine it should be"  ??

Thanks

Arta

[Andy.Drinkwater]

Hi Arta,

Sorry, I was out for most of yesterday. And not quite sure what happened to the link. This is the tool I was referring to: http://www.webconfs.com/search-engine-spider-simulator.php

If you break your page up, you have basic information and cost at the top left with the image to the right - nothing wrong with that, but the buy button should also be in the Product Details up there at the top. As it stands, you have a price match and accessories before you get to it.

Then you have a big block of Special Offers. It is important to say if it comes with something free, but this doesn't look right at all. The heading for that (included free with this stove) is smaller than the product headings below. You need to box this off somehow and make it stand out.

Then you come to the drop downs and additional information. There is so much going on here - the use of the collapsable ones and horizontal tabs don't really work well together. Why not use all horizontal tabs? And I would get rid of any duplication you have in the Additional Information.

-Andy