Google AdWords Grant Samples?

[jimmyzig]

Can anyone direct us to an actual sample of the 500 word essay required and a list of all the documents required once the client is accepted as a Google for nonprofit community member?

Thanks, Jim

[Khem_Raj7]

I don't think you need anything else if you've got your Google grant account approved.

Otherwise, first get your 501(c)(3) status

and here are some other helpful points for specific sections of the application:

**_URL of website: _**Enter the website you'd like to advertise in your AdWords account. This website may differ from the domain of your organization, depending on the program or initiative you wish to promote.

Organization Mission Statement / Primary Objective: What is the story you'd like to share with the world? What distinguishes you from other non-profits in your field? Since ad text is limited to 3 lines, what language would attract users to your website? This information will also help you brainstorm about creating your ad.

Explain how you expect Google AdWords advertising will contribute to your organization_:_Discuss your mission and goals in terms of online advertising. Which initiatives or programs would you advertise online? Other than an increase in donations and website traffic, what would you like to gain from this award? What action would you like users to take when they reach your website? For example, do you offer volunteer or newsletter sign-ups? Do you sponsor or run events to benefit your organization? Tell us what you wish to accomplish from a click on your ad!

**_Who is your target audience for online advertising?: _**If possible, include the location of your target audience. You can target users both around the world and in a specific geographic region. If your non-profit operates locally, tell us where, and perhaps the surrounding areas that may benefit from your mission and services.

Once you submit your application, you'll receive a confirmation e-mail from our team. It usually takes 3 to 4 months for us to review and process applications.

Hope this helps. Besides, you can also http://groups.google.com/group/googlegrants-help-application/browse_thread/thread/45a13575943e00fe/e650c22ed066e49c?lnk=st&q=#e650c22ed066e49c for more details

[JasmineA]

Hey Jim, Apologies on not getting back to you quicker!

Unfortunately, I think that those are very confidential internal documents for those nonprofits. I work agency side and I haven't even seen them for my nonprofit clients.

As far as paperwork after the application process - I don't think there is anything necessary. I think the application process is all the proof they need, they verify you with the IRS (please review the link at the bottom of Khem's reply), then they create a google grant account for you.

[KeriMorgret]

I submitted one several years ago, and it seemed Google really wants to hear about your non-profit and why it should have the grant status, rather than have a modified form letter.