Impact of keywordchange for e-commerce

[ETonnard]

Hello,

For an upcomming campaign we noiced the search volume for the word photobook is much higher then photobooks. Our page is currently ranking quite strong for photobooks, but not for photobook.
What would be the impact if we change the url, name and keywords to photobook?
And if it would make sense to change, what would te correct steps be to do so?
Thanks you very much for your thoughts on this matter!

[OlegKorneitchouk]

keep the url, change the name/keywords. nobody can really tell you what to expect.. if the competition is stronger than you for the new keyword, you might lose your current rankings and not be able to compete on the new term. Or if the competition is weak, you could start ranking for both terms.

Do some competitor analysis and compare the risk/reward of changing keywords.

[David-Kley]

Where are you getting the data from for the search volume difference?

Secondly, what are you using to look at your rankings for both terms? Manual searches do not always give you the whole picture of what is ranking or not ranking.

Before you restructure the whole site, set up a few test pages that focus on the non-plural version of your keyword. Monitor the ranking closely. If you see a large influx in traffic, then slowly implement change across your site, although I would not place all your eggs in one basket. Use some of the keyword idea tools available to look at broad match keywords related to photobook(s), and build out your content to cover additional areas. (if you have not already)