How Does Google Webmaster Tools Come Up with Content Keywords?

[bernardablola]

When I look at Google Webmaster Tools, in the Content Keywords report there are a couple of ones that are suspect - "prescription", "medications", and "viagra" which are completely unrelated to the content of the site.

When I click on the content keyword, and search the source code for those pages, I don't see those words in the source code.  Can someone please help me figure out why Google thinks that these keywords are associated with these pages, and how to correct it?

[KevinBudzynski]

May have been hacked: https://support.google.com/webmasters/answer/35255?hl=en

If unexpected keywords, such as "Viagra", appear on this page, this could be a sign that your site has been hacked.

You could be seeing different than the robots are.

[TheeDigital]

https://support.google.com/webmasters/answer/35255?hl=en

The Content Keywords page lists the most significant keywords and their variants Google found when crawling your site. When reviewed along with the Search Queries report and your site's listing in actual search results for your targeted keywords, it provides insight into how Google is interpreting the content of your site.

The significance of each keyword reflects how often it's found on your site's pages. Click each keyword to see a sampling of pages on which it appears. Both keywords and their variants are listed in order of frequency of appearance.

If unexpected keywords, such as "Viagra", appear on this page, this could be a sign that your site has been hacked.

Do you want to provide a URL?  Google search a page and view the cached version, it definitely sounds like something is injecting these words and likely links as well.

[bernardablola]

Thanks Richard.  http://thinkstrategy.com/contact/ is one of the URL's listed as being related to "prescription".

I did read how this is a sign of hacking, but I didn't see any other signs.  I couldn't see anything injected or any new pages created.  I checked to see if the site was distributing malware (http://www.google.com/safebrowsing/diagnostic?site=mysite.com) and it was not listed as impacted yet.  No notices in webmaster tools for being impacted (Google or Bing) yet.

[TheeDigital]

https://www.google.com/search?q=site:thinkstrategy.com+prescription&safe=active&filter=0&biw=1517&bih=666&dpr=0.9

Did a search for site:thinkstrategy.com prescription, check out the meta descriptions.  Look at the cached version of the page, links and everything are there.  Looks like whatever is infecting you is showing users one thing and crawlers another.

[OlegKorneitchouk]

yerp, the hack is cloaking the links and only showing them to bots. In the future, you would want to do a "Fetch as Google" from within webmaster tools to see what Google sees.