Should You Link Back from Client's Website?

[KeriMorgret]

I'd love to see a case study from a firm talking about the amount of traffic they get from these links, and if it turns into any leads or sales for them.

[Trespass]

To be honest, I doubt anyone really gets much referral business from footer links no follow or not. It clearly a way of getting authority high pr links for free.

[EGOL]

Only robots who don't buy anything.

[SamuelScott]

I hear a potential YouMoz post?

Footer links may not refer a lot of valuable traffic. But other types of pages could. For example: I'm sure the businesses that are on Moz's recommended list get leads. Pages with similar types of (no-follow) links could do the same (rather than footer links).

[SamuelScott]

I'd think -- or hope! -- that Google Penguin or something else would stop that result at some point.

[KeriMorgret]

People who come to Moz are in the same niche as the recommended companies. It'd be way different if I had the same link at the bottom of my site that's about model battleships.

[danwebman]

Under No Circumstances do I see this to be something you should do. I often advise clients to get any link which isn't giving value to the user off the site ASAP.

Often that includes "Site created by ..." Lowest of the low I'm afraid.

So that's a No from me!

[JaneCopland]

As someone who used to work at a company on the Recommended list (and who was in charge of the Contact form) - we did get leads. They were about 80% appropriate for the business model, although a lot were too small or wanting short-term projects (my agency generally took on corporate-level accounts for long periods of time). I would say that this sort of linking is different to just linking to clients, e.g. if we then went on to link to an insurance company that came to us through a Moz Recommended referral. But if your SEO company partners with a PPC agency or design firm, provides some services to the other and sends out a relevant link, that seems a little more relevant.

On the other hand, I hate these discussions about what we're "allowed" to link to

[churchwebsites]

This post is deleted!

[churchwebsites]

Hi everyone

We have read through all these comments, but still not sure what to do about this. We do church web design, and our link would be on church websites. That seems relevant to me.

These responses go back to 2014. Is there any current advice or information on this topic?

Thanks:-)