Whiteboard Animation Suggestions

[KempRugeLawGroup]

Hi everyone,

Does anyone have any suggestions on whiteboard animation? I really like the way this tool is used to explain topics, and we'd like to start using it. However, if we do it, we'd want to do it continuously kind of how Moz does it, but based on whatever legal questions our audience wants explained.

Does anyone have any software suggestions for doing this? Do any come with free trials? Is whiteboard animation pretty complicated to learn or is it like toondoo/bitstrips?

Any insights would be appreciated. I'm aware these are some fairly broad questions, but we're just getting started. So, we don't really know enough to be more specific.

Thanks,

Ruben

[PhilNottingham]

Hi Ruben,

So - as a rule, I actually don't think a basic animated video is the best kind of video to use to explain things in a whiteboard style. Part of the success of the Moz whiteboard Friday is that it connects people on a personal level to the brand, through videos of the actual Moz staff, rather than through animation which can be a bit cold and alienating - especially for B2B content.

Additionally, Animation is extremely difficult to scale well. If you're trying to do animation with regularity, you're almost certainly going to end up creating content that is low quality - unless you have tens of thousands to spend. There are a load of services out there that will do low priced animation for you (but I won't name them because of what I'm about to say) and in my opinion, the output quality from all of them is extremely generic.

My advice would be to invest in a basic studio set-up and actually start filming videos yourself, like Moz do. It sounds daunting, I know, but it's much more scalable and will pay off in the long term. Some more advice here: http://wistia.com/learning/video-production

[KempRugeLawGroup]

Hey Phil,

Thanks for filling me in and providing that link. It's a great place to start.

• Ruben