Link Webmaster Tools to Tag Manager

[susancompass]

I know it is now possible to verify google webmaster tools accounts using google tag manager, but is it also possible to create a link from webmaster tools to tag manager? I would like to connect the two.  I have analytics already linked to tag manager, but can't find a clear answer regarding webmaster tools.

Anybody?

tx!

[TranslateMediaLtd]

Hi Susan,

I'm not aware of being able to "link" Tag Manager and Webmaster Tools, but am also not sure why you would need to.

What were you hoping to achieve?

[susancompass]

Hi Yusuf,

Thanks for the response!  I know, it isn't necessary to do so, just have a challenging client who keeps insisting.  So, there you have it!  Just hoping to achieve some peace of mind, really

Thank you again.

Cheers,

Susan

[TranslateMediaLtd]

It always amazes me when clients ask for stuff when they don't even know why they would need it. I'm not sure it's even possible to link them, and even if it was....I don't see what value it could possibly provide without all the systems that the tags are intended allowing for integration between them.

The value of linking Webmaster Tools and Analytics is obvious. There's stuff happening off-site that you might want to know about (inbound links, impressions on search, etc) and have integrated into your analytics report...fair enough.

The same is not true of Google Tag Manager, which simply allows you to manage the various tags easily. These tags are normally related to allowing other systems to do stuff (such as collect data). It is these systems that need to be integrated, if possible (e.g. Analytics and Adwords).