How to identify if my website panalized from Google?

[Eva2014]

This post is deleted!

[iSTORM-New-Media]

The unfortunate answer is that it can be one of many things. If you are implying it is a penalty from Google (such as a penguin penalty) you would see a sharp drop in traffic (instantaneously in a very short period) during the period of a panda or penguin update. You can find algo updates from Moz here: http://moz.com/google-algorithm-change

Also, are you saying that only your organic traffic has significantly decreased since that time and your other traffic mediums/sources have not shifted as your organic has?

[Eva2014]

This post is deleted!

[iSTORM-New-Media]

In my opinion, no. If someone is searching for "math.tutorpace", this is a branded search term and they are looking specifically for the math.tuturpace.com website (so they will look for it or modify their search to find it).

However, I do see your issue. Google is not matching that search term with your subdomain page. If you want to try ranking that page better I would optimize the page better for your brand query. Try adding "Math.Tutorpace.com" to the page title and other contextual elements to better optimize for it. Re-submit the page to Google Webmaster Tools and see if you start ranking better.

Hope this helps!

[JaneCopland]

Hi Eva,

Do you have Webmaster Tools set up for the domain? If you do, you will usually be sent a message in your Webmaster Tools account if you have a penalty attached to your site for whatever reason. The penalty messages are not particularly descriptive, but they will tell you whether this is a penalty or is just the site no longer being strong enough to rank well in comparison to its competitors.

I see the subdomain properly indexed and being returned for its brand name - do you see this too? http://i.imgur.com/A0P6Hee.png

That said, searching for terms like [tutorpace math] do not return the subdomain.

Is there a reason why math and English are on subdomains but science, economics, etc. are on subfolders / pages? Then, within science, we go back to subdomains for chemistry, biology etc.? It's generally advisable to keep content on the same subdomain, like "www", so you'd have www.tutorpace.com/science/biology, www.tutorpace.com/math/algebra/, etc.

Have you done any deliberate link building to the site or employed an SEO company to do so? Real penalties are usually because of bad link building activity or very poor on-page optimisation (although a lot of different factors make up "bad" link building and "bad" on-page SEO).

You do seem to have some internal pages that are indexed but contain no content: http://i.imgur.com/zy7cox7.png --> http://i.imgur.com/v7Y6C1p.png

Do you know where these blank pages might have come from? They should return **404 Not Found **or 410 Gone server responses so that Google removes them from its index quickly, rather than continuing to return 200 OK responses (as they are right now, as is shown by the plugin in the screenshot).

Another issue is that the content on the Math page is duplicated elsewhere, including on the very strong Facebook domain, via the company's official Facebook page. You need to provide unique content for the Facebook page than what is published on the website: http://i.imgur.com/9hAKoc0.png

Ensure that the content on the pages is unique - you can't stop scrapers from picking up your content and publishing it elsewhere, but you can ensure that you don't deliberately publish it in more than one location.

I hope these points help.

Thanks,

Jane