Twitter interactions

[Ilias__G]

We would love for some feedback as we're facing an internal dilemma on how to utilize twitter for our business. We are launcing a new travel site that will connect travellers based on their activities and also serve as a booking platform.

One part of our marketing team suggests we make two seperate twitter accounts; one 'formal' that follows a structured guideline in posting relevant material and one for the Social Media manager to reply to people as site official.

The other part suggests we reply and interact using the 'formal' account; no second twitter account needed for interacting.

What would you suggest?

[GrowthHackingGooglesIndex]

Maintain the single account.  You want to concentrate your efforts into a single location for interaction and max SEO benefit (testing done you naysayers so shush about it not being beneficial)

Studies have show an optimal interaction (tweet) rate is roughly around 4-5 tweets a day.  I have a feeling this is because people are sick of seeing what others had for lunch or when they went to the restroom but keep these numbers in mind.

I would suggest a business keep it below 10 tweets a day at max as you are not an individual user.

[Ilias__G]

Thank you for the answer, has anyone else anything to suggest?

[cbarron]

I would agree focus on one twitter account. The only reason you might want a second twitter account is from something like customer service. However very often you will find that this just leads to confusion and customers will mention your marketing twitter account rather than your customer service twitter account. As for the tone of the account that is something that you have to work out on your own. You tone on twitter should reflect your brand. But remember it is a social medium and so generally the tone is more conversational. Hope that this helps.