How to block text on a page to be indexed?

[CharmingGuy]

I would like to block the spider indexing a block of text inside a page , however I do not want to block the whole page with, for example , a noindex tag.

I have tried already with a tag like this :

chocolate pudding

chocolate pudding

However this is not working for my case, a travel related website.

thanks in advance for your support.

Best regards

Gianluca

[Chris.Menke]

Gianluca,

The Googleoff: snippet is not used for web-search, it's only used with the Google Search Appliance.  Could you can put the text you want to keep out of the snippet into an image?

[RobertFisher]

Chris,

Do you work with the Search Appliance? Would love to speak with you about it if so.

Thanks, great answer.

Robert

[Chris.Menke]

Unfortunately, I haven't had the opportunity. I'd love to get my hands on one though--it'd be like holding a baby google in your arms

[RobertFisher]

That was a good line; I will try to remember to give you attribution. Like your stuff on here. 
Best

[CharmingGuy]

@chris - thanks for your reply. yes I realised only after I used it that this solution won't apply to web search.  it is a possibility to put the text in an immage, however, since it will be a lot of text in many different product pages, I was looking for something easier to automate. any other possibilities through tags?

[Andy.Drinkwater]

There aren't too many ways to achieve this without it looking a little odd to Google. The use of Images is probably the only real world way, but do remember that Google can view images well, and I have always advised anyone wanting to do this, to avoid it.

I haven't tried this myself, but can see it working by using iframes and then Disallowing them in Robots.txt
http://stackoverflow.com/questions/15685205/noindex-tag-for-google

Andy

[khi5]

Gianluca,
Rand's whiteboard Friday a couple of weeks ago may help you: http://moz.com/blog/handling-duplicate-content-across-large-numbers-of-urls

Though the Whiteboard Friday is about duplicate content issues, 1 piece you can probably us from it is this: embed an iframe on page of the content to leave the content out of the index and the content will not be perceived to be part of the URL when using iframe. Add “noindex” in the HTML doc in the iframe to be 100% sure that search engines do not index it.