Have you seen any good articles on implementing customer reviews on an E-commerce website

[WebResource]

Looking for a great article on implementing customer based review system with the ability to feed that data to Google with rich snippets.

[DanielFreedman]

Hmmmm...."feeding data to Google with rich snippets"

Not sure how much importance Google would attach to reviews on a company's own website.

I can say that I've had great success with authentic customer reviews posted on  Yelp, Google Places, Handyman review sites, etc...

it's a very difficult, hand crafted approach that takes a lot of time and effort. But it's paid off.