Have you seen any good articles on implementing customer reviews on an E-commerce website
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Looking for a great article on implementing customer based review system with the ability to feed that data to Google with rich snippets.
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Hmmmm...."feeding data to Google with rich snippets"
Not sure how much importance Google would attach to reviews on a company's own website.
I can say that I've had great success with authentic customer reviews posted on Yelp, Google Places, Handyman review sites, etc...
it's a very difficult, hand crafted approach that takes a lot of time and effort. But it's paid off.
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