Got hot - real hot.

[Chenzo]

So on Tue Dec 17th - 98 Degrees on the Mozcast.com

There is speculation of this being a major update.

Matt Cutt's denies it of course: Photo attached.

I did see some major fluctuations in rankings over this past week.

What do you guys think?

Your pal,
Chenzo

ScreenShot2013-12-19at102224AM_zps1082b896.png

[GPainter]

All though Matt Cutts has said a lot of times about not doing it on holiday season I've seen a drop on a clients site on 17th though it could just be coincidence. It may also be tied in slightly with the 15% loss in authorship somehow too.

http://searchengineland.com/google-denies-a-major-update-on-december-17th-180289

http://www.seroundtable.com/google-major-updates-17842.html

doubt we will find out either way..

Keep us updated if you find out anything new.

[Oren.]

Do you think the drop could have to do with seasonal changes though?  People are using the computer less since they're on vacation (in the same way that some industries see a drop on the weekends, and over thanksgiving?)

[David-E-Carey]

Hi Chenzo,

We noticed some real big increases across about 15 of our target keyword phrases a day or two after the recent algo updated (granted denied by Google). These updates for us we think are due to this update as we've been expecting the rank changes for a long time but much of our efforts could not budge our SERPs positions. Even though all our indicators were showing that we were not where we were supposed to be in relation to our competitors. I would add that these rank changes have affected our US positions, or UK positions (where we are located) have stayed relatively the same.

In reference to Oren's comments for we always expect to see a drop in traffic around the 16th of the December and that I can see is staying true to the nature of our business.

The positions I would add are centred around maybe a cluster of pages that have high PA, they are the ones where I've seen jumps in numbers of +9 as an average, with one in particular on a +20 (now first page) where previously it has stayed roughly on page 2 and 3 (Google SERPs) for most of this year. One has gone from 12 to 2 overnight and is still there today.

Best,

David