Google keyword planner shows low search volumes

[mhamilton]

Hello,

There are some terms that you'd expect to see a lot of results. In fact, in the old days of Keyword Tool, I recall seeing thousands of results for a keyword like "anderson cooper".

Today, I see a small amount as a monthly average. Am I doing something wrong? All I really want to do is find search volumes on particular keywords either globally or local to a country. And it's proving soo hard!

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[William.Lau]

Not sure if you are using the correct tool, it seems you are in AdWords.

Use this:https://adwords.google.com/ko/KeywordPlanner/Home

I see 201,000 for "anderson cooper".

[mhamilton]

Thanks William.

I did a "Get search volume" on 'anderson cooper' and I saw roughly 301,000 Avg. Monthly Searches.
I then moved to "Get estimates" to see how this will play out. It now says Impr are 142.86. How come it's 142.86? When if I divide 301,000 by 30, I should be seeing approximately 10,033.

Also why is the CPC so high when the search volume is literally 142 something on a GLOBAL scale?!

Sorry, I'm new so my basic understanding is being thrown down by what I'm seeing. Tried exact, broad, and phrase and they only get lower when I'm going with exact. There's so many more keywords here that when I target (sometimes by country), I see numbers that don't make sense. For example, I type in the name of a popular celebrity in a particular country and I know I should see a high avg monthly search, but I don't see that and instead see it in low hudreds and sometimes 2 digits!
Even search for "Toronto defence lawyer" targeted to Toronto, Canada and also just Canada.. and sometimes there's 10 searches that show up average per month. Makes no sense right? But ofcourse, their CPC bid shows high competition.

[SSFCU]

You are not alone. I don't understand as well and would love to hear an answer on this!