Can someone help me understand Structured Data?

[jonnyholt]

So I'm wondering if someone could explain Structured Data a little better to me and what the importance is.  I also am wondering how to best add Scheme.org markup to certain pages.  I tried a plugin for wordpress and I don't think it was working correctly.  I'm specifically wanting to make sure my Google Profile is showing with my website in SERP.  I have the ?rel=author tag in on the front page and when I checked it when the Google Structured Data checker it shows it to be correct but its not displaying in SERP.

Thanks!

[BlueprintMarketing]

schema is a method that all 3 takes search engines Google Yahoo and Bing use to better understand the content in your site. & make your data  "machine readable" to search engines.

HTML 5 incorporates schema into the code natively so it is something that Google and every other search engine is using as part of their algorithm so is important that it is implemented correctly. There are different types of schema

For instance I can use schema to easily tell a search engine that I am a local business and where they can find me this would result in the site that had the correct local schema on it coming up in universal search results for whatever keywords my site was relevant to.

I could use a tool like this Below its website is great as well with a lot of information on schema that's easy to understand.

http://www.feedthebot.com/tools/address/

An excellent place to get information about schema and a company that builds the fantastic WordPress plug-in

http://schema-creator.org/

another excellent places the Google FAQ page

https://support.google.com/webmasters/answer/1211158

want to use rel=author

download Yoast  WordPress SEO plug-in then followed the instructions given here

you can use these instructions to do this on other similar plug-ins as well.

http://yoast.com/push-rel-author-head/

& read

http://yoast.com/wordpress-rel-author-rel-me/

If you're authorship is set up correctly and the  Google Structured Data  test shows it working correctly it should work. However one quick thing you should check is to make sure there is a checkmark next to your home pages URL on your Google + page there could be a number of reasons why a just not showing up I would check the instructions above and make sure that everything is done correctly.

I hope this is not of hope to you sincerely,

Thomas

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