Is it OK to 301 a .jpg (image) to a .html (page) ?

[GregB123]

I have some old images that are no longer used, but they have a few decent external links pointing to them.

Can I 301 them to the page they used to be on? And if yes, will their link juice flow to the page?

[Devanur-Rafi]

Hi Greg, we have done something similar in the past. Here is what we did:

We had few images (flow charts and stuff) and some of them acquired some decent links. So, we came up with pages that had content highly relevant to those images. We redirected all those to these new pages via 301. After few weeks we saw great results both in web and image searches. And yes, the link juice flows to the new pages though not that much which used to flow in the past but most of it will. Hope this helps.

Best,

Devanur Rafi