Adwords Support...

[YNWA]

Hi Mozzers,

I have a Adwords campaign that I am taking over very soon. Involves quite a big spend (between £500-£1000) a day.

Sales and conversions have dropped and I am coming in to try get them back up.

I know my way around but with this ever changing Adwords tool now I would like to some decent tips if anyone has any on how to increase conversion, use of sitelinks, is optimizer any good, and get the Ad to the top of the page (currently around 3-4th).

any help would be great.

thanks

[DavidKonigsberg]

Before doing that i would analyze where the drop in sales came from is it across the adwords account or just specific campaigns , keywords, etc this will help you find outside problems that may need fixing. Often it can be the loss of organic traffic that is being felt in a drop in brand terms etc.

[YNWA]

I feel that is the case with a loss in traffic. I find out more tomorrow.

Before then I would like to just get best tips available on stuff like Mobile Ads, Display Network, Optimizer, What Ad Type to use etc...?

Thanks

[Allie_Williams]

I agree with David K. too - where are sales dropping and when did the trend begin? Check your conversion tracking to make sure it is set up and tracking properly. You an also write in to AdWords Support via the 'Help' link and ask them to confirm your conversion tracking is working correctly too.

Tip for using Sitelinks: set them at the ad group level, and use the primary keyword for that ad group as the first sitelink. You need to set the sitelinks to go to different URLs than the primary destination URL.

Example: If you ad group is structured around 'Prince George Christening Photos', make the first sitelink be the same phrase. Good CTRs.