"Avoid Keyword Self-Cannibalization" - can't find the problem

[Gordon_Hall]

Hi, I understand what this means (or at least I think I do!), but I can't find where the problem lies.

The keyword is "fire warden training" and the url is http://www.tutis-fire.co.uk/fire-warden-training-courses/

If anyone could lend a helping hand, I'd appreciate it.

[Jonathan1979]

What problem are you facing?  Keyword Cannibalization is where multiple pages are targeting the same keyword.

Check your metas etc on pages that are causing the problem and remove references to that keyword. Start building some natural links \ social signals to the page you are targeting.  The search engines will soon figure it out.

This blog post explains it pretty clearly: http://moz.com/blog/keyword-selfcannibalization

There are some useful tips in the comments of that post as well.

[DougRoberts]

Looking at the page, you've got a link in the footer to a news item with the following anchor text "Fire Warden Training at Elms Nursing".

I suspect that this is triggering the warning as you're pointing a link to another page with your keywords in the URL.

I wouldn't be overly worried about this, but it might be worth pointing a link back from the news page to your Fire Warden Training offering page so people could find out more about what you do, and increase the authoritativeness of your service page.

If the news item is no longer relevant, or getting visits, do you still need it?

[Gordon_Hall]

Thanks Doug,

I did think of that, but as the feed came from a different source, and wasn't actually on that pages (in real terms), I dismissed it. I'll go and check.

Thanks,

[Gordon_Hall]

Thanks again Doug - you were spot on. I guess it was lack of understanding between the way Wordpress sees a page and how Moz reads it.

It's right now.