Product Listing Pages - Combine Like Products?

[KegOutlet]

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[garfield_disliker]

Put yourself in the user's shoes. (Keeping up with the shoe analogy...) If you were ordering shoes, would you want to see a pair of shoes listed out by individual sizes and colors every time, or would you rather have one page with all the options there.

I would recommend testing different approaches and seeing which garners a different response. Try using some on page surveys and see if you can get any response from visitors as to what they would improve about the site.

The last thing to consider is that the fewer items you have, the flatter your site is. The flatter the site, the easier it is for search engines to crawl it. Generally, deeply paginated results in ecommerce should be avoided.

I recommend reading this post from Distilled: http://www.distilled.net/blog/seo/common-ecommerce-technical-seo-problems/

And this one from AJ Kohn: http://www.blindfiveyearold.com/crawl-optimization

[SErOb]

This can be tricky! Which platform are you on?

Something I've had to deal with quite a bit and there's no single solution for all types of products.

Ideally, you'd like to offer all of the sizes on a single page, assuming everything else is the same. So if I search "clear vinyl tubing", I'd rather see a listing result that says something like "Clear Vinyl Tubing - Various Diameters" versus a whole page of identical product listings and having to scan for the size.

If your tubing is offered in different lengths, it might better to have a listing for each diameter and have the length selectable.

Think of apparel products; they allow you to select colors and sizes.

But in general, the platform and way you have things set up on the backend might dictate the best way to do this.

Keep in mind product feeds (e.g., Google shopping), and make sure you can list and possibly redirect the variants correctly.

(note: make sure the individual SKU's and/or MPN's are searchable)

[KegOutlet]

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