Wild Fluctuations With Yahoo/Bing Moz Report
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Whenever I get my weekly custom report, I usually see steady but moderate gains in Google or slight drops 1 to 3 spots. But, with Yahoo/Bing it's just crazy. +25 here, -47 here, etc, etc. Also, we even have keywords that we rank in the top 3 on with google, but not the top 50 with Bing or Yahoo. Not sure how that's possible. Nor do I understand how if Bing powers Yahoo, how we can have reports that show a dramatic increase (or decline) in Bing, but the opposite in Yahoo.
Granted, not all the rankings are like that for Bing and Yahoo, but there are so many discrepancies, I'm starting to wonder if it's a software problem or something.
Does this happen to anyone else?
Thanks,
Ruben
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Ours do the exact same thing. Keyword rankings for one of our campaigns were reported today and there were fluctuations from down more than 48 to up more than 26. One term is ranking 17 in Bing and 7 in Yahoo - and Bing dropped this week while Yahoo increased. Some terms rank on the first page for Google but not even the top 50 for Yahoo and Bing, and vice versa.
And then we have the whole issue of accuracy. This morning, one of our mid-level keywords reported as position 4 in Google with an increase of 9, but I immediately checked and saw that it was 14 (not logged in, non-personalized, location-neutral, etc). This happens every week.
A Moz team member looked our account and said our keywords are just highly volatile.
I don't know what else to say other than you're not alone. It's frustrating.