Sites for English speaking countries: Duplicate Content - What to do?

[IM_Learner]

HI,

We are planning to launch sites specific to target market (geographic location) but the products and services are similar in all those markets as we sell software.So here's the scenario:

1. Our target markets are all English speaking countries i.e. Britain, USA and India
2. We don't have the option of using ccTLD like .co.uk, co.in etc.
3. How should we handle the content? Because product, its features, industries it caters to and our services are common irrespective of market.
4. Whether we go with sub-directory or sub-domain, the content will be in English. So how should we craft the content?
5. Is writing the unique content for the same product thrice the only option?

Regards

[Devanur-Rafi]

Hi Shailendra,

Here you go for a solution right from the horse's mouth:

https://support.google.com/webmasters/answer/189077?hl=en

Hope it helps my friend.

Best,

Devanur Rafi.

[katemorris]

From what I am hearing, nothing much will change across countries, so why geo-target at all? Are you going to be developing any content that is different per country?

Assuming you should geo-target, I'd recommend subfolders (domain.com/uk, domain.com/us, etc.) as you can then use some of the equity from the main domain. Then use WMT in Bing and Google to geotarget those folders to the countries in question.