Content Marketing: What to say when calling prospects

[BobGW]

Hello,

We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them?

If so, can you give me some pointers as what to say?

Thanks

[EGOL]

Would it be a good idea to call them?

When people call me about this kind of stuff I am usually not very nice to them.

Just being honest.  

[KevinBudzynski]

True that most people won't be that nice, but you miss 100% of the shots you don't take. If you make 10 phone calls and one is receptive, you are in business! As you know, be sure to try to showcase the benefits to them as much as possible (exposure, links and etc.). Good luck!

.

[EGOL]

you miss 100% of the shots you don't take

That's true.

If you visit their site and see that they regularly mention new and valuable content on the web then you have a really good chance of getting a mention if your content is great.    But if you are asking them to promote their product and they never do that then your call is probably going to be a waste of time.

[SEO5Team]

I think your efforts would be more rewarding if you contacted leading content production sites for that vertical like emarketer . Find out the top sites that are associated with that industry and have a big subscriber base and then try to pitch your original content to them. If they accept , not only have you addressed your distribution issue but your exposure and visibility part as well. I would agree with EGOL, cold calling will not get a good return.

[BobGW]

This will be appealing to the humanitarian side of things in that it's a needed resource for these sites. These sites already have resource links to humanitarian-type articles.

But I don't know if these general customer service phone numbers will be useful.

Does that change your response?

[BobGW]

Could I get some additional suggestions here. It was originally a Moz Associate that said to try phone calls in my industry when promoting our article.