Should my client stop their large-scale spammy link building immediately or taper off slowly?

[DA2013]

I'm working with a company that that is doing a lot of black-hat link building, and they got hit by Penguin 2.0. Should they stop all spammy link building immediately or slowly, over time?

Is it possible that stopping all the spammy link building immediately will hurt the site?

Thank you for reading!

[EGOL]

They should have stopped yesterday.

Shoot the linkbuilder immediately.

[MikeRoberts]

They should stop right away. Every spammy link they add now is yet another that you'll have to try to get removed or disavowed on top of all the prior ones you'll have to fix.

[KevinBudzynski]

As Egol & Michael said--stop immediately. Here is some helpful information for disavowing:

http://moz.com/community/q/best-practice-to-disavow-spammy-links
http://moz.com/blog/googles-disavow-tool-take-a-deep-breath http://moz.com/ugc/how-to-create-an-excel-spreadsheet-to-remove-link-spam-post-penguin Good luck Daniel!