Weekly traffic from Google: How do you explain this?

[fablau]

Hello here,

I have question for you. Please, have a look at the attached image from my website analytics which shows the unique visits trend of the last 2 months.

What it is interesting is that every Monday Google brings me more traffic than any other day of the week, whereas on Saturdays it gives me the lowest traffic. And looks like that's a pretty regular weekly pattern.

Why is Google doing that? What does that mean? Why such a clear and steady pattern?

I am eager to know your thoughts about this!

CGuULrN.jpg

[MikeRoberts]

Its not that Google has decided to give you less traffic on Sunday vs Monday... its that the natural trend of visitors for your site is that you get more on Monday than you do on Sunday. Practically every site winds up having this Sine Wave of traffic in analytics. It's not exactly the same for every site but there is always a distinctive pattern like that.

[PaddyDisplays]

Mike is right

If its s e-commerce site (selling to the public) that is a very typical pattern, Monday being the busiest day  with the weekend being quieter.

[SEO5Team]

Hi Fabrizo,

Some possibilities are mentioned below:

• Do you post new content on the site every Monday

• Is your site the kind that attracts a specific demographic that is more active on Monday than the weekends

I would look at the analytics a bit deeper to review this trend specifically what keywords are driving the traffic, the landing pages that are getting the most visits on Mondays etc.

Hope this helps.

Cheers,

SEO5

[LesleyPaone]

That is actually totally sector driven. I manage a wide range of e-commerce sites and I  can say that no day is better than another as a whole, but each shop has its busiest day.

[fablau]

Yes, good thoughts... I will look into that, everything makes sense... it is weird though that I never noticed that for the past 14 years we have been in business! Something "steady" must have changed... I will look into this more in deep.

Thank you again to everyone.

[PaddyDisplays]

My experience is the average to the public e-commerce sites are that, but other like b2b sites mid week is busier,  but mostly all are quieter at the weekend.  But granted that different sectors will be.... different