Main keyword problem

[Palmbourne]

Hello

Since the latest Google update our main keyword has been dropping. We employed a SEO company about 6 weeks ago and since then the keyword has dropped a couple of pages further on Google. We have been using the Remove'em site to check our backlinks and a blog this SEO company have done has appeared on the list. The DA is good but the PA is low. In the blog they have linked the exact keyword to our site homepage.

Do you think the blogs the SEO company are doing will be causing us more problems?

Any help is very much appreciated.

Thanks

[Chris.Menke]

Well, it is generally accepted today that a strategy of large numbers of back links using exact match anchor text is best avoided but I doubt  that at this short interval, what they are doing is the cause of your continued downward slide--unless they are doing it on a very big scale.  Diverse anchor text from quality sites should be the goal.

[CommercePundit]

Any link from a good domain is a great thing to have on website.

Does your blog in WordPress or blogger? How many back links you are getting from blogs on the targeted keywords? is it related to your business services ?

How many times do you have repeat the same keywords?

Could you please explain?

[Palmbourne]

Thank you for responding, the blog is wordpress as for the back links it is difficult for us to understand, we have download our back links report from Open Explorer which is also hard to understand, is there a vidieo that can explain what everything means?

From previous postings some people say look where competitios are linking and try and get a link there, one rival is always at the top so I did this for what looked like a good site and this link returned this:

PA - 45

DA - 95

Domains Linking to this Page  - 22

Number of Domains Linking to Domain - 3318508

Link Equity - Yes

No Link Equity - No

What determines if this is a good link or not also what is the point of Link Equity - Yes and No Link Equity - No does this not contradict itself, I am sorry if I sound thick?

[josh-riley]

Good link or bad link - has to do with a lot of what you'd expect. For example, a link from (I'm making up examples) Forbes.com would probably do a business a lot more good than a link from a site like mikesbuisnessknowledge.com. Or, links from .gov/.edu also are seen as better because there's criteria around what kind of institutions can have those URLs. One .gov link could be better than 100 links from OK sites.