Improving the keyword ranking of a subject that we deal with only one or two months of the year

[taychatha]

So I run a tip site based on the popular video game series Madden NFL. We also do NCAA and since I started getting invested in SEO, I noticed we aren't even in the top 50 for a lot of these results. What would be a good way to get started? Just throwing in some keywords that I want to be targeted?

[Chris.Menke]

Taimoor,

The place to start getting your feet wet with SEO is with the Beginner’s Guide To SEO From Moz.  That will give you enough info to make you dangerous and then you can come back to Q&A and ask more questions based on that. My advise is to take it slow and don't make too many  changes to your site until you've got at least a few weeks of reading and research in.

[rsmb]

When I got started with blogging, I would select the keywords that I would naturally search. Now, you can do the same with bit more data. When you type-in the keywords in Google Search, make a pick based on the suggested keywords. Then create article based on that. This will get you started. Then track your analytics data and refine your keyword list based on keywords that drive traffic.