How do I prepare my store for Penguin 2.0?

[wickerparadise]

Looking for advice from someone who has been keeping up on the updates from Matt Cutts, other sources on what to work on for my web store to prevent getting hit hard by the upcoming penguin update.Practical advice on what to clean up on the site would be extremely useful.

Watched a Matt Cutts video yesterday getting a preview...I'm very curious about the part saying that Google will show preference to those who are "Experts in their Fields."

What makes you qualified for this?

We are in the wicker furniture industry and have been a local brick and mortar store since 1982. We started our website about 1998, so I would consider that experience possibly part of the equation.

On the other hand, I know everyone would love to say they are the experts in their niche, so it would be nice to know what needs to be done to achieve this.

Thank you in advance for any help,

Mark Grabowski

Wicker Paradise

xQmQeKU25zg

[KevinBudzynski]

I think "Experts in their Fields" heavily means contextual relevant &/or popular links. An example of this is when you were in school and the class had to write on a specific  topic, on let say wicker furniture, what sites would your classmates and you research and claim on their works cited page? If the works cited page cites your site by many students, it probably would be recognized as a good resource for the term "wicker paradise" (and thus experts in your field by a range on papers --or in this case sites).

[wickerparadise]

Thanks Kevin