Changes to website haven't been crawled in over a month
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We redesigned our website at http://www.aptinting.com a few months ago. We were fully expecting the crawl frequency to be very low because we had redesigned the website from a format that had been very static, and that probably has something to do with the problem we're currently having.
We made some important changes to our homepage about a month ago, and the cached version of that page is still from April 2nd. Yet, whenever we create new pages, they get indexed within days. We've made a point to create lots of new blog articles and case studies to send a message to Google that the website should be crawled at a greater rate.
We've also created new links to the homepage through press releases, guest blog articles, and by posting to social media, hoping that all of these things would send a message to Google saying that the homepage should be "reevaluated". However, we seem to be stuck with the April 2nd version of the homepage, which is severely lacking.
Any suggestions would be greatly appreciated. Thanks!
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What makes you think they haven't crawled your site? From what I see, they most certainly have. For example, searching for your domain name shows your current META description (which IMHO is very weak by the way, you should consider making it more readable and less like a keyword-stuffing...keywords carry no weight in the meta description). Also, I grabbed a sentence out of the middle of your site and googled it and the page showed in the SERPs just as it should.
It's definitely indexed by Google... What is it you're looking at or for?
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Thanks, Jesse. We were looking at the cache
It says that it's a snapshot from April 2nd, could you explain the actual significance of this, if that isn't an indication of the last time the page was crawled.
Also, thank you for the advice on the META description.
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There isn't really any significance to that as far as I'm concerned. You can go here **http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1663691 **and request it's removal, but I wouldn't bother. Who looks at that? Certainly nobody I know. I could be mistaken here... I'll be interested to see what somebody else says. Personally I'd leave it alone and move on.
Yes the descriptions all need some work. Write them as a tagline to get the potential client to click on your page. Forget about keywords as Google doesn't factor these in. This is your chance to set your link apart from the others: write something enticing for each page to get the user to click your link instead of the other one.
Unsure what works? Google something and without thinking about it, click the one that appeals to you. Go back to the SERPs and read the description.. try to decide what it was about the listing that made you click it.
Good luck!