Page details in Google Search

[TimHolmes]

I noticed this morning a drop in the SERPs for a couple of my main keywords.

And even though this is a little annoying the more pressing matter is that Google is not displaying the meta title I have specified for the majority of my sites pages, despite one being specified and knowing my site has them in place.

Could this sudden change to not using my specified title be the cause of the drop, and why would they be being displayed by Google in the first place, when they are there to be used.

The title currently being displayed inthe SERPs is not anything that has been specified in the past or from the previous latest crawl etc. Any insight would be appreciated.

Tim

[TimHolmes]

Could the meta title be being pulled from an external source - causing an override?

[KeriMorgret]

As far as Google choosing their own title tag, they've been doing that for years now, even to sites such as Apple.com. Barry Schwartz has written about it a few times, including at http://www.seroundtable.com/google-title-selection-12989.html