Website Tanking!

[MountainMedia]

This post is deleted!

[goodlegaladvice]

All your titles suck...

And your H1 use is interesting

Try cleaning up onsite SEO

[Chris.Menke]

First thing I'd do if I were the client is ask you to take your links of all my pages.

[Carson-Ward]

How does your traffic look around the 24th of last July? When did it really start to fall? Were there any noticeable or sharp declines or rises in traffic in the last year or so? We can take these figures and correlate them with Google updates for a hint about what's going on. I wouldn't be surprised if Google's Panda update has something to do with it.

I'd agree that the site looks a little dated and could use a refresh. Have you considered switching to a CMS like Magento?

[MountainMedia]

This post is deleted!

[Carson-Ward]

The page in question has a bunch of links that are really hyper-targeted. http://www.opensiteexplorer.org/anchors?site=www.commercialmatsandrubber.com%2FAnti-Fatigue-Mats-c5.html

I wouldn't worry too much about internal links unless you really go overboard with them.

It's very possible that these links are being devalued. It's also possible that the the external links with anchor text are working against you. Disavow was probably the right move, but now you need legitimate external links. Without knowing more re: the questions I asked, I still don't know whether you're being impacted by Panda, Penguin, or both.

We haven't talked a lot about Panda in this thread, but you need to ask yourself if you are the best result for users, and whether Google's site quality judgments might be working against you. When people look for "anti-fatigue mats" do they want to see a bunch of text, or do they want to see products? How do the user metrics look for generic keywords? The https warning (some unsecure elements) may be putting some people off, too - it's worth testing.

Ultimately the answer is probably going to be the same: you need a new design, and you need legitimate popularity metrics to replace the artificial popularity metrics that worked in the past. Hope this helps.