Subdomain Metrics Links??

[Detectamet]

I have been analysing my companies website against our competitors and we beat them hands down on everything apart from the total links in the subdomain metrics.

Our competitor jumped above us a couple of months ago to grab the number one spot for our industries most valuable keyword. They have had a new website designed and after looking at the source code and running it through SEO MOZ in comparison to our site I can't see how they have manged to do it.

We beat them hands down on all factors apart from subdomain metrics > Total links where they have twice as many. When it comes to Page Specific Metrics and Root Domain Metrics we easily beat them on all factors.

Does anyone have any ideas what I need to do to improve the subdomain metrics?

Thanks

[SEOAndy]

which subdomain are you talking about?

are there a number of sub-domains?

also is there anything odd about the setup they use, do they redirect from "random" places to subdomains etc....

it could be an issue if the SD is www. that links are going to non-www. and so if that isn't 301's from one to another it can cause an issue

[ScottJames13]

Just because your site has more links, a higher domain authority, and other competitive factors does not mean you will out rank other sites in search engines.

What you should do is a on page analysis of your competitor, for the page that they out rank you for in the SERP, and then do the same for you page that shows below theirs. Compare the two, and see who has the better grade. It sounds as though they have better on page SEO for that Key word.

If the results come back the same then they are a lot of other factors that could be causing them to rank above you. Like better off page SEO or a lower bounce rate.