Linkbait help please!

[BobAnderson]

The problem we find as a small printing company (www.discountbannerprinting.co.uk) even though we are in a decent field for ideas (design, printing, business advertising) we are really struggling with types of resource / link bait content to create which is either not out there already or would create a decent buzz (ideas we have bounced around such as exhibition guides sound ok but they have been done to death such as independent sites).

Any help would be really appreciated.

[TomRayner]

Hi Bob

I'm not saying do this and you may get in a wee bit of trouble, but this was literally the first thing that popped into my head after looking at your site.

Forgive me if I'm wrong, but you look like the small business champion. The help that a lot of UK businesses need right now (bear with me, I'm building rhetoric!). With that in mind, why don't you get your brand out there...and stick it to the big guys?

Look at all those big brands not paying tax in the UK? Look at all those corps and bankers getting million pound bonuses while our public service falters?

Smack 'em!

Use your cheap printing, make a bunch of flyers and plaster them all over the place. On the walls of the banks, on the London underground, at the worst effected areas of the UK.

Print your images and messaging on multiple sheets to complete cover them up. Showcase how cheap you are to print and how you're taking things back for the beaten down bloke on the street.

Film it, get people to blog about it, ask people to connect to you on Twitter with suggestions on who/where/how you should target next.

Be the printing company this country needs!

This is slightly farcical (and slightly illegal), but do you see how it could work?  The viral spread across social media creating a buzz around the campaign.  Reaching out to the masses of people and bloggers out there who are championing this cause and speaking out for them, giving them a voice, appealing to your prospective client base? Filming it so you have a marketable bit of content to post, share and spread?

PR, links and buzz would follow. Hey, so might a knock on the door by the old bill, but I won't tell them if you won't!

Hope you've got that Friday Feeling!

[DavidKonigsberg]

Try to do a funny banner post with a collection of creative/mistakes on billboards or banners or a pr stunt making the biggest banner ever and get into guiness book of records.