The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. 301 to Intermediate Page then Rel=Canonical from Intermediate to target page

    301 to Intermediate Page then Rel=Canonical from Intermediate to target page

    On-Page / Site Optimization
    3 2 250
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Ankkesh
      Ankkesh last edited by

      Hi

      I'm working on an eCommerce site and don't have direct access to the CMS. I had requested developers to provide me a facilty to 301 via htaccess however this is working slight differently. I need guidance from experts whether it's okay or not:

      Old Page: example.com/old

      Target New Page: example.com/new

      After Implementing the redirect, It redirects to an intermediate page or in other words, The same target URL with a question mark added:

      example.com/new? (notice the question mark in the new URL)

      This intermediate page has a canonical tag for the exact target URL.

      So,

      if I 301 redirect example.com/old

      to example.com/new? (Intermediate page)

      and If the intermediate page example.com/new? has a canonical tag for the exact target URL (example.com/new), Will I be able to pass the link juice and authority of old page to the new page?

      1 Reply Last reply Reply Quote 0
      • Dr-Pete
        Dr-Pete last edited by

        It's not ideal. Unfortunately, it's nearly impossible to guess how Google will interpret that, and it can vary a lot with the situation. In theory, a 301+canonical could work like a chained 301-redirect. A two-link 301 chain isn't great, but it's not awful, and it will pass some link-juice. A 301+canonical is probably slightly worse, in practice, I doubt the outcome is consistent across sites.

        Keep in mind, too, that a 301 lands the user on a new URL, whereas a canonical doesn't. So, this could cause more people to link to the intermediate page, bookmark it, etc. (also not ideal).

        I'm curious - why can you set up a 301 to an intermediate page but no to the target page. It seems like you'd need more CMS access to do what you did then solve the original problem.

        1 Reply Last reply Reply Quote 1
        • Dr-Pete
          Dr-Pete last edited by

          Sorry - I got an email that you left a response, but then it was gone(?) Might be a system glitch. Could you reply again?

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
            LoganRay
            LoganRay
            1
            3
            41

          • Should you 301, 302, or rel=canonical private pages?
            StephanSolomonidis
            StephanSolomonidis
            0
            5
            539

          • Can you use the canonical tag and rel=next and rel=prev on category pages.
            Palmbourne
            Palmbourne
            0
            4
            760

          • What is the Impact of Canonical to a Canonical Page?
            Andy.Drinkwater
            Andy.Drinkwater
            0
            4
            58

          • 301, Canonical, and Page Authority
            Highline_Ideas
            Highline_Ideas
            0
            5
            251

          • Can you 301 redirect to a page that has other pages 301 to it?
            Cyrus-Shepard
            Cyrus-Shepard
            0
            7
            363

          • Rel Canonical Warning on most pages
            SharewarePros
            SharewarePros
            0
            4
            354

          • Almost all pages showing under Notices Rel Canonical - why???
            robanewman
            robanewman
            0
            5
            600

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy