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    4. 301 to Intermediate Page then Rel=Canonical from Intermediate to target page

    301 to Intermediate Page then Rel=Canonical from Intermediate to target page

    On-Page / Site Optimization
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    • Ankkesh
      Ankkesh last edited by

      Hi

      I'm working on an eCommerce site and don't have direct access to the CMS. I had requested developers to provide me a facilty to 301 via htaccess however this is working slight differently. I need guidance from experts whether it's okay or not:

      Old Page: example.com/old

      Target New Page: example.com/new

      After Implementing the redirect, It redirects to an intermediate page or in other words, The same target URL with a question mark added:

      example.com/new? (notice the question mark in the new URL)

      This intermediate page has a canonical tag for the exact target URL.

      So,

      if I 301 redirect example.com/old

      to example.com/new? (Intermediate page)

      and If the intermediate page example.com/new? has a canonical tag for the exact target URL (example.com/new), Will I be able to pass the link juice and authority of old page to the new page?

      1 Reply Last reply Reply Quote 0
      • Dr-Pete
        Dr-Pete last edited by

        It's not ideal. Unfortunately, it's nearly impossible to guess how Google will interpret that, and it can vary a lot with the situation. In theory, a 301+canonical could work like a chained 301-redirect. A two-link 301 chain isn't great, but it's not awful, and it will pass some link-juice. A 301+canonical is probably slightly worse, in practice, I doubt the outcome is consistent across sites.

        Keep in mind, too, that a 301 lands the user on a new URL, whereas a canonical doesn't. So, this could cause more people to link to the intermediate page, bookmark it, etc. (also not ideal).

        I'm curious - why can you set up a 301 to an intermediate page but no to the target page. It seems like you'd need more CMS access to do what you did then solve the original problem.

        1 Reply Last reply Reply Quote 1
        • Dr-Pete
          Dr-Pete last edited by

          Sorry - I got an email that you left a response, but then it was gone(?) Might be a system glitch. Could you reply again?

          1 Reply Last reply Reply Quote 0
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