Does bait and switch redirecting affect SEO?

[amccarty]

Yeah, the question might be an odd one, but I'm new to SEO. Currently we've been considering creating links to certain pages on our site that instantly redirect to a landing page like this (referring to it as bait and switch redirecting):

http://www.ecornell.com/certificate-programs/human-resources-management-training/advanced-certificate-in-strategic-hr-management/crt/ILRASHRC1/?lp=http://info.ecornell.com/executive-certificate-in-hr-leadership%3Fls=xxx%26of=xxx

This essentially causes the user to "hop" from the content page directly to the landing page. Now, the content page is indexed otherwise, so I'm wondering if time on page (which is basically 0) or anything else might affect page rank. Also, if this is something we shouldn't do, that'd be great to know too. It feels sort of dirty, but I can't find any resources telling me it's bad, or how it would affect pagerank. I've read about pagejacking, but this doesn't seem to fall into the same category.

Thanks!

Alan

[ChrisDyson]

Hi Alan

There are better ways to get people to your landing pages than this tactic.

It's a terrible User Experience and as a visitor to your site if I clicked a link expecting an informative article only to be hijacked to sales page I'd bounce and probably never comeback.

Is that really worth it?