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    4. 301 redirect or Link back from old to new pages

    301 redirect or Link back from old to new pages

    Intermediate & Advanced SEO
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    • gigantictickets
      gigantictickets last edited by

      Hi all,

      We run a ticket agent, and have multiple events that occur year after year, for example a festival.

      The festival has a main page with each event having a different page for each year like the below:

      Main page
      http://www.gigantic.com/leefest-tickets (main page)

      Event pages:
      http://www.gigantic.com/leefest-2010-tickets/hawksbrook-lane-beckenham/2009-08-15-13-00-gce/11246a
      http://www.gigantic.com/leefest-2010-tickets/highhams-hill-farm-warlingham/2010-08-14-13-00-gce/19044a
      http://www.gigantic.com/leefest-2011-tickets/highhams-hill-farm-warlingham/2011-08-13-13-00-gce/26204a
      http://www.gigantic.com/leefest-2012-tickets/highhams-hill-farm-warlingham/2012-06-29-12-00-gce/32168a
      http://www.gigantic.com/leefest-2013/highhams-hill-farm/2013-07-12-12-00

      my question is: Is it better to leave the old event pages active and link them back to the main page, or 301 redirect these pages once they're out of date? (leave them there until there is a new event page to replace it for this year)

      If the best answer is to leave the page there, should i use a canonical tag back to the main page? and what would be the best way to link back? there is a breadcrumb there now, but it doesn't seem to obvious for users to click this.

      Keywords we're aming for on this example are 'Leefest Tickets', which has good ranking now, the main page and 2012 page is listed.

      Thanks in advance for your help.

      1 Reply Last reply Reply Quote 0
      • AlanBleiweiss
        AlanBleiweiss last edited by

        Unless there's a valid user reason to keep the outdated pages in place, my recommendation would be to implement a 301 redirect from the previous year to the current year's page.  It's the cleanest user experience and sends proper ranking value to the current year.  If no event takes place in a given year the 301 redirect should be to the main page for that event.

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