Should i continue linking the old page after a redirect 301?

[guidoboem]

hi everybody,

i'm trying to understand why my page http://poltronafraubrescia.zenucchi.it isn't ranked for the keyword poltrona frau brescia even if is indexed on google.

the page gets authority and traffic from the page www.zenucchi.it/ITA/poltrona-frau-brescia.html that is already ranked in fourth position for that keyword.

should i continue linking the previous or the new page to increase the page authority?

i don't know if is a good way to link a page not ranked despite a ranked one..

Please help me.... thanks a lot

[eyepaq]

If you just 301 redirected www.zenucchi.it/ITA/poltrona-frau-brescia.html it will take some time for the rankings to settle.

You should focus on getting quality links to the new page.

You can link to the old page as link equity (juice) is pass via 301 but some is lost so it dosen't make sense if you can use the new page as target page for your links.

However, all past links that pointed to www.zenucchi.it/ITA/poltrona-frau-brescia.html will pass most of the value to the new page - again give google some time to settle and figure everything out.

Hope it helps.

[Saijo.George]

I am answering this assuming you own zenucchi.it

http://poltronafraubrescia.zenucchi.it  and www.zenucchi.it/ITA/poltrona-frau-brescia.html are on the same domain why try to target 2 different pages for the same keyword ?

UPDATE : ( missed the 301 redirect part in the title ..doh )

Once you do a redirect , its best you build link to the new page.

[ShaMenz]

Hi Guido,

I would agree with comments from eyepaq and Saijo with regard to redirects. Since there is a slight loss of link value with a 301 redirect, it is best to always send links to the target URL.

As to why the page is not ranking, I just wanted to add a reminder that there is more to that than just pointing links to the page. From that point of view there are a few things to consider with this page:

• There is very little content on the page, but when I view source I see a significant number of exact match instances of your keyword term.
• Most notably, there are several alt tags which offer no descriptive value for the user and are simply repetitive use of the exact match term for each photo. This is likely to be seen as manipulative. There is nothing wrong with including your term in alt tags, but they should always serve as short explanation of the image content.

We need to be even more careful of search engine sensitivity to signs of over optimization when there is very little text on a page.

Hope that helps,

Sha

[guidoboem]

the pages are the same, i just want to transfer www.zenucchi.it/ITA/poltrona-frau-brescia.html on a new third level domain http://poltronafraubrescia.zenucchi.it... The problem is that the first one is still ranked ( with a 301 redirect on-it ) but the new one it isn't indexed for that keyword... do you know why?

[guidoboem]

thanks sha....

i will certainly follow your valuable advice.... however i don't understand why http://poltronafraubrescia.zenucchi.it , that is the same page already indexed, isn't shown for the query poltrona frau brescia...

Do you think that it was wrong to put the page on this new third level domain considering that my only aim is to rank first for that keyword?

Guido

[ShaMenz]

I think that the appearance of thin content / over optimization may be affecting your ranking for the term.

If you make some small changes on the things I mentioned you may find that the rankings improve.

Sha

[guidoboem]

yeah, i agree with you but my question is different ( probably because my english is no good enough ), the page on the previous domain with thin content was ranked fourth, the same on the new third domain in no ranked, not even in 150 position... that's my problem....

hoping that i've explained the problem better i would thank you

guido