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    4. Does Google Use Security Seals As A Trust/Ranking Signal

    Does Google Use Security Seals As A Trust/Ranking Signal

    Intermediate & Advanced SEO
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    • rhysmaster
      rhysmaster last edited by

      There are quite a few secuirty seals/site safety tools by some big antivirus/trust companies

      Mcaffe site secuirty, verisign etc.

      Does Google, or any other big search engines use these as a trust/ranking signal?

      1 Reply Last reply Reply Quote 0
      • Blargh123
        Blargh123 last edited by

        No, unless those big sites are linking to you 🙂

        StalkerB 1 Reply Last reply Reply Quote 0
        • StalkerB
          StalkerB @Blargh123 last edited by

          You 100% sure on that? ,':|

          I'm not saying you're wrong but it's not something I've tested, just wondering if you had some info on it?

          If nothing else having those seals on your site have been shown to improve customer conversion, so depending on the type of site it might still be worth having.

          Blargh123 1 Reply Last reply Reply Quote 2
          • Blargh123
            Blargh123 @StalkerB last edited by

            No offical testing here but, ANY thing can have behavioral SEO benifits that could lead to more organic conversions.  But do they have algorithmic value? Probally not, but I will conduct some studies into this in my free time.

            But I would love it if we can find some legitimate sources for this topic, digging initiated.

            1 Reply Last reply Reply Quote 0
            • Guest
              Guest last edited by

              This post is deleted!
              1 Reply Last reply Reply Quote 0
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